Starting 2020, the "No. 1 Franchise Choice Award ”was won again by the modern automotive retail business owned by Astra Otoparts, Shop&Drive. "No. 1 Franchise Choice Award "is an appreciation of the prestigious award given by TRAS N CO Indonesia with Franchiseglobal.com because it has succeeded in becoming the choice of potential investors to invest in 2020 based on survey results No. 1 Franchise Choice Index, in the Auto Repair & Accessories category.
With the number of outlets that have reached 380 at the beginning of this year and at the age of 21, being the choice of potential investors is certainly a matter of pride for Shop&Drive.
"The Shop&Drive franchise business system that has been tested for more than 10 years, is part of the Astra Group, and is a well-known brand in the wider community, are also important points for investors in trying business opportunities in the automotive retail industry." said Head of Retail Marketing Department of Astra Otoparts, Lie Se Chiang.
In running its business, Shop&Drive is based on 5 main pillars, namely; Trustworthy, Uniformity of Service, Quick & Reliable, Personalized and Green Company. Uniformity of service between outlets owned by Astra Otoparts and franchise outlets is the main thing, so wherever consumers make transactions, they will find the same Shop&Drive. That way, prospective investors certainly don't need to hesitate anymore to join Shop&Drive, because Shop&Drive can be a trusted and reliable business choice with guaranteed products with original Astra quality, as well as certified services and mechanics.
"We also provide marketing support in the form of promos and a computerized store operating system, making it easier to operate and check. Starting from 2019, we have also collaborated with Astra Otoparts' e-commerce Astraotoshop.com. So, if a customer purchases a product at Astraotoshop.com with the label Shop&Drive, then the customer can immediately replace and install it at the nearest Shop & Drive outlet." added Lie Se Chiang.
According to the results of the previous survey index, Shop&Drive is in the first place with the most choices compared to other brands in its business category. This award given based on 3 (three) assessment parameters, namely Popularity Aspect, Interest Aspect, and Business Choice Aspect.
Popularity Aspect, is the brand's popularity as measured by the 2019 Digital Popular Brand Index with the 5th highest ranking in its business category. In today's digital era, Shop&Drive has consistently carried out branding activities by strengthening SEO (Search Engine Optimization), being active on social media, running digital campaigns, to perfecting official websites as a source of information for customers. Meanwhile, Interest Aspect is an assessment that measures the interest of potential partners or investors in owning a franchise business in 2020. And Business Choice Aspect, measures the most electability of a franchise brand compared to other brands in its business category.
By winning this award, Shop&Drive has proven to be a franchise brand that is still leading in the competition in the Auto Repair & Car Accessories industry amidst the obstacles and challenges. Shop&Drive always strives to develop its business for the better, so that it remains superior and popular in the midst of the competitive map in today's increasingly competitive digital era. Shop&Drive also always maintains quality and continues to innovate to implement even better strategies, so that they always get trust and have more opportunities to be chosen by potential investors and consumers.
