TANGERANG: The high level of mobility and the large number of activities make women increasingly demanded to be able to drive independently. Safety and security for both motorists and other people is also the main thing that must be considered in driving. Therefore, at least as a Kartini today, women must understand and realize the importance of caring for vehicles such as when to replace batteries, oil, shock absorber, or other components so that daily activities are not disturbed.
As a trusted modern automotive retailer from Astra Otoparts, Shop & Drive is ready to accommodate vehicle maintenance, not only for men, but also for women as today's Kartini. Commemorating Kartini Day in 2018, Shop & Drive runs a digital campaign with hashtag #KarenaWanitaInginDimahami, which aims to increase awareness of women to care more about caring for safety in driving, without fear of losing valuable time with family, because Shop & Drive is always ready to help the women in caring for their vehicles.
Supporting the digital campaign, Shop & Drive also gave an appreciation to Indonesian women by holding the Muri Record Breaking Event: The Most Replacement for Indonesian Women entitled "Kartini On The Road" on April 21 2018, at the Indonesia Convention Exhibition (ICE) BSD, Tangerang.
After the selection phase, Shop & Drive recorded 370 Indonesian women as present-day cartels who were fortunate to take part in breaking the record. The number of Indonesian women who participated in the Breaking of the Muri Record: The Most Replacement for Indonesian Women is also the same as the number of Shop & Drive outlets, which are 370 outlets throughout Indonesia.
"Breaking the MURI Record The Most Replacement of Car Batteries is expected to become a form of existence from Shop & Drive as a trusted modern automotive retailer in Indonesia. Carrying the theme Kartini On The Road, Shop & Drive wants to give appreciation to Indonesian women on Kartini Day, which has an important role in daily life, one of which is driving safety which makes the automotive world not so alien to women, "said Yusak Kristian, Director of Astra Otoparts.
The record for most car battery replacements was obtained by Shop & Drive which was marked by honking the horn simultaneously by female drivers. The record-breaking charter was handed over directly by the MURI Indonesia representative to Yusak Kristian as Director of Astra Otoparts.
The trust of consumers makes Shop & Drive always focus on innovating to suit customer needs. Like now, the purchase of batteries and oil can be done through the Battery Home Delivery (BHD) and Oil Home Delivery (OHD) services.
"The presence of the Battery Home Delivery and Oil Home Delivery services is very good and certainly can save our time especially as women. Buy batteries at Shop & Drive as well as the battery is always good and durable, coupled with an official guarantee provided by Shop & Drive ", said Rindi Agustin, participant of Kartini On The Road.
"So far, the service is good, there is a 24-hour Call Center service, especially if suddenly the car has a problem in the middle of the road, we don't need to worry because we only need to contact 15-000-15 plus it is equipped with Battery service and Oil Home Delivery This battery and oil wherever I am helps me who doesn't understand car maintenance, "added Jo Joeys, a participant in Kartini On The Road.
With the presence of this service, customers will benefit from time efficiency because there is no need to come to the Shop & Drive outlet directly to replace the battery or oil. Customers are given the convenience of making bookings until replacement wherever the customer is. Just by contacting Call Shop & Drive 15-000-15, a trusted mechanic Shop & Drive is ready to come to the customer's place. This convenience is supported by attractive battery promos, trade in up to Rp250,000 that can be obtained by consumers only by ordering batteries through the Battery Home Delivery service on Call Shop & Drive 15-000-15.
Not only through the Battery Home Delivery and Oil Home Delivery services, Shop & Drive also keeps trying to improve service quality by always being present in loyal customers through the Shop & Drive Mobile App which can be downloaded in Playstore, and social media (@shopanddrive) which of course can provide comfort and convenience for customers in getting the latest info from Shop & Drive.
Tangerang, April 21, 2018
Indra Nugraha Wisuda
Retail Division Head of Astra Otoparts
