Shop&Drive again proved its best performance by becoming one of the winners of Indonesia Brand Communication Champion 2022 in the category “The Best Brand Guardian Team” held by MIX Marcomm from SWA Media Group. Bringing the theme “GAME” or Generate Awareness More Effectively, Shop&Drive conveyed its strategy as an Automotive Chain Network with Omni Channel. The award ceremony was held at Prof. Dr. Djayusman Auditorium & Performance Hall LSPR Communication & Business Institute, Central Jakarta (27/10).
The Indonesia Brand Communication Championship 2022 is the second year of the prestigious annual award event organized by MIX Marcomm Magazine. In judging activities conducted online, Shop&Drive conveyed the GAME (Generate Awareness More Effectively) strategy in which Shop&Drive implemented various ways to increase awareness, one of which was by collaborating with several marketplaces to sell products, including through astraotoshop.com which is an automotive e-commerce. The first one belongs to Astra Otoparts. Shop&Drive also implements a value chain so that collaboration with other Astra Groups is established.
Having more than 370 stores, integrated customer service through call centers and official whatsapp, as well as various payment methods, are the advantages of Shop&Drive in building partnership programs. One example is the collaboration in the form of providing special benefits for online drivers spread across Indonesia which can be enjoyed by online drivers at all existing Shop&Drive outlets.
In addition, Shop&Drive has a Shop&Drive Mobile App, which is currently used to support the Gebyar 24 Years of Shop&Drive lottery program, where customers can verify their personal data and see the number of coupons they have for transactions that have been made at Shop&Drive, Super Shop&Drive, Astra Otoservice, and astraotoshop.com. Offline and online promotions are also run by Shop&Drive. Collaborating with the community and holding exhibitions and services in offices are offline promotions that are often carried out. While online promotion is carried out by utilizing social media such as Facebook and Instagram Ads, Whatsapp Blast, the shopanddrive.com website, TikTok and collaborating with nano influencers.
After the judging stage, the final stage that was passed was finalizing the winner by the jury through the Big Data Crawling process to assess the performance of digital communication channels, both websites and social media and the Digital Brand Campaign carried out. This digital performance assessment was carried out with the digital agency Ivosights using the Ripple 10 Digital Listening Tool, a tool for monitoring a brand's conversation on a digital channel in real time.
"This award is also an appreciation that the digital activities that we have done so far can be accepted by the public, so that Shop&Drive is still superior in the automotive retail business," said David Anthonius, Retail Division Head of Astra Otoparts. Shop&Drive is considered capable of accelerating digital transformation, changing consumer behavior, and changing the business landscape significantly. "This award is also a mandate for us to always be committed to always providing the best service by making various innovations according to customer needs," concluded David.
