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Director of Astra Otoparts Yusak Kristian Wins The Best Industry Marketing Champion 2022 for the Spare Parts Category

The biggest marketing conference in Asia, the MarkPlus Conference 2023 is back with the Marketeer of The Year award and The Best Industry Marketing Champion 2022 on 7-8 December 2022 with the Omnichannel and Collaborative concept which will be held online on the first day and at The Ritz-Carlton, Jakarta, Pacific Place on the second day. Carrying the theme From Jakarta to the World: Recovery to Reform, Post Normal Agenda, marketers in this recovery era are encouraged to carry out business reforms, understand existing changes, and make breakthroughs to win the competition.

Director of PT Astra Otoparts Tbk Yusak Kristian became one of the winners of The Best Industry Marketing Champion 2022 for the Spareparts Sector category. "It is an honor for me to receive this award, of course this is not only my result but also thanks to the good cooperation of all of our marketing team so that we can execute new and innovative marketing ideas properly," said Yusak Kristian. This award is an appreciation for marketers who have successfully made marketing and business breakthroughs in their fields, so that they are successful in producing outstanding company performance.

Successfully maintaining business growth amid the Covid-19 pandemic in the last 3 years by transforming sales transactions into digital transactions is certainly one of Yusak Kristian's breakthroughs. Maximizing omni channel marketing has proven successful in driving the company's business growth by up to 10%. But not only that, various innovations were also carried out to maintain business performance, "Innovation is an important point for us to survive and continue to develop in the current situation, we certainly cannot sit idly by and take things for granted, we must be able to adapt and innovate according to market needs, “concluded Yusak.