PT Astra Otoparts Tbk through one of its brands, Aspira, won the Primaniyarta 2021 award in the Global Brand Builder Exporter Category. The award was held by the Directorate General of National Export Development of the Indonesian Ministry of Trade on Friday, November 26, 2021.
This award is the highest award given by the Government of Indonesia to exporters who are considered the most accomplished in increasing the value of their exports on an ongoing basis in the midst of the Covid-19 pandemic as well as providing inspiration and motivation for other export players in seven categories, namely Global Brand Building Exporters, Non Market Pioneer Exporters. Traditional, New Product Pioneer Exporter, Sustainable Product Exporter, High Technology Exporter, Digital Marketing Exporter, and Young Exporter.
The 23rd Primaniyarta Award celebration was held virtually simultaneously with the opening of the 2021 Indonesia Digital Edition Trade Expo which was attended by President Joko Widodo and the Minister of Trade Muhammad Lutfi, and was also attended by the President Director of PT Astra Otoparts Tbk Hamdhani Dzulkarnaen Salim virtually. But it didn't end there, the Indonesian Ministry of Trade also held the Primaniyarta Award offline to the winners, which was attended by Deputy Minister of Trade Jerry Sambuaga at the Millennium Sirih Hotel, Jakarta. The award was received by the Executive in Charge of the International Division of PT Astra Otoparts Tbk Selvi Xu.
The Primaniyarta 2021 selection process is carried out in two stages. Participants were selected by reviewing compliance aspects in banking credit, taxation, customs, employment, brand counterfeiting, and environmental pollution carried out by the Evaluation Team from a combination of various government agencies, including the Ministry of Trade, Ministry of Finance, Ministry of Manpower, Ministry of Law and Human Rights, Ministry of Environment and Forestry, Financial Services Authority, and Indonesian Export Financing Agency.
Then proceed with the judging process which is carried out virtually with a jury team from the government, economic observers, business practitioners, journalists or media, and academics. The variables assessed by the jury are the company's ability to increase exports, product and market diversification, strategy during a crisis, and increased competition.
The achievement of the Primaniyarta 2021 Award is proof that as a local brand, Aspira has become a global brand for spare parts for two-wheeled and four-wheeled vehicles that have been marketed to more than 25 countries with export values that have always increased in the last three years. Aspira has also diversified its non-automotive products by developing the Aspira Face Shield and Aspira Air Purifier, which have also been exported.
"This award is a form of appreciation and recognition of Aspira as the nation's pride brand, as well as spurring our motivation to continue to innovate and develop Indonesian local products, especially Aspira, in the global market," concluded Selvi.
