Media

Effective communication requires continuous skill development. PT Astra Otoparts Tbk consistently supports the development of its Communication Person-in-Charge (PIC) competencies, guided by the Astra Communication Management System (ACMS), which serves as one of the communication competency standards across Astra Group.

In September 2026, Astra Otoparts organized a series of Ngobrol Santai (Ngobsan) Communication PIC sessions designed to strengthen skills relevant to communication needs at both the Head Office and subsidiaries, particularly in article writing and narrative development (copywriting) as well as visual communication.

Febri Amalia Putri, Senior Copywriter at Kumparan, served as the speaker for the article-writing workshop. Through this session, Astra Otoparts Group employees gained direct insights from a journalistic perspective on how to create informative, engaging, and newsworthy content tailored to the characteristics of different media outlets and audiences. The session is expected to help communication teams produce more effective and engaging communication materials.

Beyond writing skills, presenting messages visually has become increasingly important in the digital era. To address this need, a Canva workshop was also held with Syammas Pinasthika Syarbini, a Canva Verified Expert Indonesia. Canva Verified Experts are professionals recognized by Canva for their experience and expertise in using the platform and sharing their knowledge of its features and capabilities.

The two annual activities were attended by 78 participants from 33 companies across Astra Otoparts Group, including the Head Office and subsidiaries.

In addition to learning how to use Canva’s various features, participants explored ways to transform messages into visuals that are more engaging, easy to understand, and suited to communication needs. The workshop covered fundamental design principles, layout development, visual element selection, and the use of Canva features and AI tools to support content creation.

Through these workshops, Astra Otoparts aims not only to strengthen technical skills but also to encourage employees to continue learning, adapt to developments in media and technology, and enhance their competencies to deliver increasingly effective and relevant communication.