As an automotive retailer spread across almost all of Indonesia, Shop&Drive always follows developments. One of them is by applying the Omni Channel concept, a cross-channel business model that prioritizes optimal customer experience on various channels owned by Shop&Drive, both online and offline. This business model has brought Shop&Drive to win two awards at the same time at the end of 2021, namely the Top Mobile Application Award 2021 and the Top Innovation Choice Award 2021 (9/12).
Present with more than 370 outlets throughout Indonesia, Shop&Drive continuously innovates to keep up with the times so that it can always be at the forefront of meeting the needs of its customers. Through the Shop&Drive Mobile App, consumers will receive alerts for the next replacement of spare parts. In addition to being one of the Shop&Drive channels, especially in the midst of a competitive era of business digitalization, the Shop&Drive Mobile App is also enriched with various features to make it easier for consumers to maintain the performance of their vehicles, such as outlet locations, promo and product information, to tips.
Currently, Shop&Drive Mobile App has been downloaded more than 100,000 times and is considered superior to competitors in its business category based on research with three assessment parameters; Installed Based, Application Based Rating, and User Experiences Based conducted by Tras N Co Indonesia and Infobrand.id. "We will continue to develop the Shop&Drive Mobile App with innovations and improvements so that it can always satisfy and meet the growing needs of customers in the future, because customer satisfaction is the main thing," said Retail Division Head Astra Otoparts, David Anthonius.
In addition to the Top Mobile Application Award 2021, Shop&Drive also won the Top Innovation Choice Award 2021 for the category “Automotive Chain Network with Omni Channel” after direct judging by Tras N Co Indonesia and Infobrand.id who assessed Innovation Idea Aspect, Innovation Advantage Aspect, and Innovation Differentiation Aspect. Innovation is the answer to a business that continues to grow and move with very competitive competition as well as a company strategy to survive, even develop, and win the competition in its industry.
"In order to provide convenience and a sense of security for consumers, Shop&Drive is also present in various other channels such as call center 1500015, marketplace, online benefit drivers, e-commerce to implement Astra Value Chain by collaborating with Astra group companies such as astraotoshop.com so that consumers can reach Shop&Drive services wherever and whenever," said Lie Se Chiang as Retail Marketing Department Head of Astra Otoparts.
With the achievement of the Top Mobile Application Award 2021 and the Top Innovation Choice Award 2021, Shop&Drive is committed to always providing the best service by making various improvements and innovations according to customer needs, so that Shop&Drive will always be the first choice for both franchise buyers and customers. "Shop&Drive will continue to innovate and increase synergies, especially with www.astraotoshop.com, by adding interesting features that will certainly make it easier for customers," concluded Lie Se Chiang.
