PT Astra Otoparts Tbk (Astra Otoparts) through its four brands namely Aspira, Astra Otoservice, GS Astra, and Shop&Drive won the Indonesia WOW Brand 2023 award. In the Automotive Battery category, GS Astra again won the Gold Champion Indonesia WOW Brand 2023 and Aspira won the Bronze Champion Indonesia WOW Brand 2023. Meanwhile, in the Auto Repair Shop category, Shop&Drive won the Silver Champion Indonesia WOW Brand 2023 and Astra Otoservice won the Bronze Champion Indonesia WOW Brand 2023. In addition, GS Astra and Shop&Drive also won the Brand for Good Member 2023 award (11/5).
Indonesia WOW Brand 2023 is an award held by Markplus, Inc at The Eight WOW Brand Festive Day 2023. This year's event has the theme "Branding for The Game Changer" and is being held offline at The Westin Jakarta.
Through one of its divisions, namely MarkPlus Insight, MarkPlus, Inc. has conducted the Indonesia WOW Brand 2023 survey in several major cities in Indonesia. This survey refers to the concept of WOW Marketing which adopts the marketing concept of Prof. Philip Kotler, Father of Modern Marketing to assess how much the brand is bought (Purchase Action Ratio/PAR) and recommended (Brand Advocacy Ratio/BAR).
"It is an honor for us to be able to receive the Indonesia WOW Brand award again. This award is recognition for Aspira, Astra Otoservice, GS Astra, and Shop&Drive as superior and trusted brands. We thank Markplus, our team and retailers (stores), as well as customers who have been loyal and recommended our products and services. Especially for the Aspira car battery, which we just launched in May 2022 and Astra Otoservice, which has only been operating since last November 2020," said Indra Nugraha, Executive in Charge Marketing Domestic & Retail Operation of Astra Otoparts.
Furthermore Ronny Chandra, Marketing Division Head of Astra Otoparts said that the achievement of Indonesia WOW Brand 2023 for Aspira is proof of the strength of the Aspira brand in society. “Carrying a brand that is widely known by customers is one of the distinct advantages for us. Acceptance of the Aspira car battery is easy and fast because customers already know the Aspira brand well, and this is evidenced by the achievement of Indonesia WOW Brand 2023," said Ronny.
While winning two awards in the Auto Repair Shop category is also proof that Shop&Drive and Astra Otoservice are superior and trusted automotive after warranty retail brands. "Not only using our services, our customers even recommend Shop&Drive and Astra Otoservice if there is a need for maintenance, especially for vehicles whose warranty period has expired from ATPM (Brand Holder Sole Agent)," added David Anthonius, Retail Division Head of Astra Otoparts.
Indra said that this award is a mandate for Astra Otoparts to always provide the best for its customers. One of them is by implementing the omnichannel concept, a cross-channel business model that prioritizes optimal customer experience on various Astra Otoparts channels, both offline and online, especially through www.astraotoshop.com, Astra Otoparts' automotive e-commerce.
"Installation of original GS Astra and Aspira batteries can be done directly at our outlets, namely Shop&Drive and Astra Otoservice for GS Astra car batteries, as well as Shop&Bike and Motoquick for GS Astra and Aspira motorcycle batteries. Besides coming in person, customers can place orders via www.astraotoshop.com with a voucher purchase system. Customers can then easily exchange the vouchers and perform vehicle maintenance at the nearest outlet," continued Indra.
Astra Otoparts will continue to innovate and improve to always be at the forefront of meeting customer needs and become a trusted automotive spare parts and retail brand recommended by its customers. Customers please be careful with other parties who imitate Shop&Drive. For information regarding promos, products and other up-to-date information, contact call center 1500015, website www.shopanddrive.com, official Whatsapp 089-535-1500015, Instagram and Facebook @shopanddrive, and Tiktok @shopanddriveaop.
