PT Astra Otoparts Tbk (Astra Otoparts) returned to participate in the 2023 Gaikindo International Indonesia Auto Show (GIIAS) which was held on 10-20 August 2023 at ICE BSD City, Tangerang. In order to maximize the experience of its visitors, this year Astra Otoparts is present at the PF9B booth in the indoor area, as well as the outdoor area in Parking Area Hall 10.
Astra Otoparts carries Astra Otoshop and Astra Otopower in the GIIAS 2023 event. Astra Otoshop is presented to provide convenience and make it easier for visitors to make transactions during the exhibition. By making purchases at astraotoshop.com, visitors will get discounts of up to 25% and a variety of attractive merchandise. Visitors can then freely continue to look around the entire exhibition, because the products ordered will be sent directly to their homes.
"We hope that Astra Otoshop can be widely recognized through the GIIAS 2023 exhibition. Visitors are also increasingly convinced that Astra Otoshop is a trusted automotive online shop and that its products are original and of Astra quality," said Division Head Marketing of Astra Otoparts Ingrid Iskandar. Visitors who have an astraotoshop.com account and follow Instagram @astraotoshop can also take part in the games in the booth with merchandise prizes in the form of toolsets, jackets, and discounted discounts.
In line with the GIIAS 2023 theme "Future Now" as a representation of the future of the Indonesian automotive industry which is starting to move into the realm of electrification, Astra Otoparts also presents the Astra Otopower four-wheel electric vehicle (EV) charging facility. Astra Otopower is at the same time part of Astra Otoparts' participation in supporting government programs to reduce vehicle exhaust emissions and the energy transition process, particularly through electric vehicle infrastructure. The unit presented at GIIAS 2023 is Astra Otopower's latest innovation in the form of a mobile EV charger.
"Customers who have electric cars will find it easier with the presence of this mobile EV charger. Customers can immediately feel the experience of using Astra Otopower by charging it for free in the Hall 10 parking area," said Astra Otoparts Executive in Charge Marketing Indra Nugraha. "Not just a showcase, we hope that the Astra Otopower mobile version of the EV charger can be further developed in the future," he continued.
