For the 13th time GS Astra won the 2019 Top Brand Award given on 20 August 2019 at Hotel Mulia, Jakarta. One of the battery brands from Astra Otoparts which is widely known in Indonesia won the Top Brand award in the Car Battery product category.
Top Brand Award is an award given to brands in Indonesia that won 3 brand parameters, namely Top of Mind Share, Top of Market Share, and Top of Commitment Share. In other words, the Top Brand Award-winning brand is a brand that is well-known by consumers in Indonesia, bought a lot by consumers and creates loyalty for consumers. Based on the results of research conducted by Marketing Magazine together with Frontier Consulting Group in eight major cities in Indonesia, GS Astra received the highest index with a value of 43.1% compared to other brands.
The 2019 Top Brand Award was given by Handi Irawan, CEO of Frontier Consulting Group to the Vice President Director of PT GS Battery, Masaaki Kawamoto. With this award, GS Astra has proven its consistent performance in all fields and has become a brand that is trusted and well received by consumers.
