In order to reach consumers directly, PT Astra Component Indonesia (ASKI) collaborated with PT Trans Retail Indonesia (Transmart Carrefour) to market Grin products through five Transmart retail networks in Jakarta and Bogor.
Since launching in 2021, Grin's products have exclusively been sold online through the official marketplaces Tokopedia (Astra Component Indonesia) and Shopee (Grin_Aski). With positive interest from the community, ASKI provides convenience by accommodating consumers to get a direct shopping experience, currently Grin products are available through the Transmart retail network, namely Transmart Cempaka Putih, Transmart Cibubur, Transmart Yasmin Bogor, Transmart Lebak Bulus, and Transmart Central Park Mall.
"In the early stages, we agreed to cooperate to sell two of our products, namely Grin-Miles and Grin-Smile at five Transmart branches located in Jakarta and Bogor," said Prihatanto Agung Lesmono as President Director of ASKI.
Grin-Miles, Multi-featured Bike Helmet
Cycling is one of the most popular forms of outdoor activity. Of course, in addition to the various health benefits obtained, cyclists also need to pay attention to personal safety by always using quality personal protection when cycling.
Grin-Miles is a multi-featured bicycle helmet that is equipped with front and rear lights, right and left turn signals, has a water resistance level of IPX2, a rechargeable battery with a maximum use of up to 4 hours, and is equipped with an attachable wireless remote. on the handle bar to control the light mode on the helmet.
Grin-Miles is available in five color choices, namely Red on Jet Black, Orange Sky, Black Carbon, Apollo White, and Sky Blue which will support the appearance of cyclists. In addition, the Grin-Miles bicycle helmet is also CE EN 1078 certified so it is safe to protect your head when used on the road.
Grin-Smile, Electric Mask with Battery
While the Grin-Smile is a transparent electric mask made of certified food grade material. This transparent electric mask not only functions as a protection from droplet splashes, but also supports the appearance and comfort of the user. Equipped with an electric fan powered by a rechargeable battery so that it can be used for 3 to 4 hours, and equipped with a 3 ply filter so that it makes breathing lighter and safe and comfortable to use.
The Grin-Smile is available in four color options, namely black, white, blue, and red. With two types of straps, namely head loops and ear loops that are easy to adjust, the Grin-Smile is sure to be comfortable to use in daily activities. The Grin-Smile mask has also received the Good Design Indonesia (GDI) 2021 award for the Personal Accessories & Wearable Personal Items category from the Ministry of Industry of the Republic of Indonesia.
“ASKI always innovates, both in terms of products and distribution. Jakarta and Bogor are now our first focus, but that doesn't mean we won't expand to other cities in Indonesia and partner with other retail chains," concluded Prihatanto.
