Jakarta: Astra Otoparts' modern automotive retailer Shop&Drive has again won the Indonesia Digital Popular Brand Award (IDPBA) in the Car Workshop and Accessories category for consistently carrying out branding activities in the digital world. This award was handed over virtually to Lie Se Chiang as Retail Marketing Department Head Astra Otoparts (27/8).
“It is an honor for us to receive the Indonesia Digital Popular Brand Award again for the sixth time. This award is an appreciation that the digital activities that we have done so far can be accepted by the public, so that Shop&Drive is still superior in the category of similar businesses,” said Lie Se Chiang.
The Indonesia Digital Popular Brand Award (IDPBA) is a prestigious recognition event for brands in Indonesia that have succeeded in building popularity and increasing their brand activities through digital media (Internet) so that they are superior and popular compared to other brands in similar categories.
The award given by infobrand.id together with Tras N Co Indonesia and IMFocus Digimarketing Consultant (Certified Google Partner) is based on the results of the Indonesia Digital Popular Brand Index research which captures the brands with the highest online popularity in the product or service category over the past year. .
The survey study was conducted with three digital assessment parameters, namely Search Engine Based, Social Media Based, and Website Based. Search Engine Based uses Google to measure and find out the average brand popularity per month searched by internet users, Social Media Based measures the popularity of a brand on the top three social media, namely Facebook, Instagram, and YouTube, and Website Based measures the speed and traffic of a brand's website. to determine loading speed and user friendliness.
This IDPBA award is a proof that Shop&Drive is still a franchise brand that leads the competition in the auto repair and accessories industry in the midst of the obstacles and challenges that exist, especially during the current pandemic. This award also proves that Shop&Drive has succeeded in implementing an appropriate digital marketing strategy, where currently Shop&Drive has optimized SEO (Search Engine Optimization) as well as developing digital assets such as social media, namely Instagram and Twitter @shopanddrive, Facebook and YouTube Shop&Drive, website www.shopanddrive .com, and Shop&Drive Mobile App as a source of information for the public, as well as conducting promotions through social media advertising.
Not only that, to complement its digital activities, currently Shop&Drive has also collaborated with the automotive e-commerce owned by Astra Otoparts, namely astraotoshop.com, to order Battery&Oil Home Delivery services which previously could only be ordered through Call Shop&Drive 1500015. Both of these services can provide flexibility for consumers with limited time or who are reluctant to get stuck in traffic, don't even dare to move outside the house when they want to change the battery or oil in this Covid-19 pandemic situation.
Although optimizing digital activities, Shop&Drive still balances activities on conventional media in order to maintain brand existence. “Integrating conventional media with digital, we think it is important that Shop&Drive has a variety of ways to reach its consumers. In addition, in our opinion, conventional media still plays an important role in leading consumers to obtain information related to Shop&Drive online. We believe that by combining the two, Shop&Drive's growth will be even better in the future," said David Anthonius, Retail Division Head of Astra Otoparts.
Of course, winning this award makes Shop&Drive always committed to always providing the best service by making various innovations according to customer needs, so that it becomes the first choice for both franchise buyers and customers.
