PT Astra Otoparts Tbk through Shop&Drive won the 2023 Indonesia Brand Champion award at The 3rd Annual Infobrand Forum 2023 which was held at The Sultan Hotel Jakarta, Wednesday (18/1). Indonesia Brand Champion 2023 is the highest appreciation from Infobrand.id for the achievements and performance that have been engraved into the achievements of various awards in the past year by each brand in various industries.
Shop&Drive as a modern automotive retailer owned by Astra Otoparts which is spread throughout almost all of Indonesia, always follows current developments. One of them is by implementing the Omni Channel concept, a cross-channel business model that prioritizes optimal customer experience on the various channels owned by Shop&Drive, both online and offline, thereby bringing Shop&Drive as the top choice for drivers as proven by winning awards during 2022 including; WOW Brand 2022, Indonesia Brand Guardians Champion 2022, and Top Mobile Application Award 2022.
"It is an honor for us to receive the Indonesia Brand Champion 2023. This award is a form of appreciation for Shop&Drive as well as proves that so far we have been accepted by the community as the preferred modern automotive retail outlet in the car repair shop and accessories category," said Yohanes Patra Widjaja, Retail 4W Sales & Operation Department Head of PT Astra Otoparts Tbk after receiving the 2023 Indonesia Brand Champion award.
The development of the digital world has not escaped Shop&Drive's main focus, so Shop&Drive always tries to keep up with existing changes in order to meet market needs. Including working with various e-commerce in selling and promoting their products. It's no wonder Shop&Drive's sales in the digital market have increased significantly.
"In 2022 we experienced a 39% increase in sales in the digital realm which is spread across several of our selected e-commerce sites, including astraotoshop.com," explained Lie Se Chiang, Retail Marketing Department Head of PT Astra Otoparts Tbk.
Apart from that, Shop&Drive is also actively developing its digital assets, such as social media (Instagram, Facebook, and Tiktok), website www.shopanddrive.com, and mobile apps as a source of information for customers, as well as conducting promotions through social media advertising.
"Of course, being present in this digital space helps us to increase awareness in the eyes of the public and also has a positive impact on the growth of Shop&Drive," added Lie Se Chiang.
Not only optimizing digital activities, Shop&Drive still balances activities on conventional media in order to maintain brand existence. According to Retail Division Head of PT Astra Otoparts Tbk David Anthonius, it is important to combine conventional and digital media so that Shop&Drive has a variety of ways to reach its consumers, so that Shop&Drive's growth will be even better in the future.
